Seoul Jongno

With full summer arriving in early July, Jongno's tourist attractions are buzzing at their peak. Even in heat topping 30°C during the day, the night openings of Gyeongbokgung and Changdeokgung draw such crowds of foreign visitors that evening reservations sell out early. The illuminated night views of Geunjeongjeon Hall and the Secret Garden have become famous photo spots by word of mouth and are hugely popular on social media. In Bukchon Hanok Village, more tourists are strolling the alleys in hanbok in the early morning and at dusk, while in Insadong, traditional crafts and teahouses welcome travelers. Gwangjang Market in particular is packed all day with foreigners seeking signature bites such as bindaetteok (mung-bean pancakes), mayak gimbap, and yukhoe, and its evening night-market atmosphere has emerged as a summer-night delicacy. A Jongno-gu official said, "For the summer peak season we have expanded the number of palace night-opening sessions and reinforced multilingual guidance and shaded rest areas around the traditional markets and hanok village," adding, "We hope visitors safely enjoy Jongno's unique summer travel that blends history, gastronomy, and night views."

MediQueen announced that, for the summer medical-tourism peak season, it is significantly strengthening its partner-hospital network across the Jongno and Jung-gu areas. Encompassing traditional hanbang, modern comprehensive checkups, and dermatology clinics, this district is both the historic heart of Seoul and a dense hub of medical infrastructure, and MediQueen is leveraging these strengths to expand tailored programs for foreign patients. The core is enhanced multilingual service. At hanbang clinics, comprehensive-checkup centers, and dermatology partner hospitals, it is deploying multilingual coordinators in English, Chinese, Japanese, and more to support everything from consultation and treatment to aftercare without language barriers. The outstanding subway and airport-railway access around City Hall Station, Myeongdong, and Jonggak is also highlighted as ideal for foreign patients moving among lodging, hospitals, and attractions. In summer especially, taking the heat into account, it runs programs that link morning checkups and procedures, afternoon indoor rest, and evening palace night tours. A MediQueen representative said, "By combining the charm of Jongno and Jung-gu, where tradition and modernity coexist, with healthcare, we will give foreign patients a safe and special summer healing journey," adding, "We will continue to expand our partner hospitals and multilingual services."