“Word Got Out” — Foreigners Flock to Korean Medicine Clinics (SBS 8 News)

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This SBS 8 News report (Oct 11, 2025) covers how, with foreign patients at Korean hospitals doubling in a year to 1.17 million, visitors to Korean medicine clinics in particular have risen sharply on the back of the Korean Wave. Foreigners receiving acupuncture, cupping, and herbal prescriptions numbered about 33,000, up 84.6% from the previous year, and the report visits an experience space recreating a clinic from a hit animation as well as an aesthetic Korean medicine clinic with an interpreter nurse. Interest that began with K-dramas and K-pop is now extending to Korean medicine, a trend that echoes MediQueen’s K-culture hub, and MediQueen connects international patients with Korean medical institutions.